Meet the Team – Founder/CEO

Why I started PuppTech

By William Loopesko, Founder/CEO



I started PuppTech 4 years ago out of a desire to spend more time with my dog Clovis. I had never owned a dog before Clovis and had very little experience with dogs, but as a Coloradan, I was passionate about spending all of my free time outside and wanted to have a strong and adventurous (and furry) companion to be able to share my outings with. Unfortunately taking Clovis to the mountains would inevitably mean long rides in cars and occasional pit stops where I would have no choice but to have Clovis briefly wait for me in the car. As a new dog owner I asked my vet what I should do in these kinds of situations and she told me that I should just avoid those situations by either leaving Clovis at home (which was completely unacceptable) or not stopping at all (which was acceptable). I knew there had to be a better way and set about building what would eventually become PuppTech.

At the time, I was working as a civil engineer for a water engineering firm in Denver, CO. I had a master’s degree in engineering and a bachelor’s degree in geology which meant that I knew absolutely nothing about business. All I knew was that I had a good idea that I was excited about and that I felt compelled to pursue. Starting a business is always a daunting proposition but is especially so without any knowledge of or experience in business.

Building PuppTech has meant quitting my job and foregoing a paycheck for more than two years, breaking up with my girlfriend, and selling my house and moving back into my parent’s basement. For most 30-year olds these would all be signs of a life stuck in reverse gear, and I’d be lying if I didn’t admit that it sometimes seemed like that was what was happening to me. This was especially true in the early days when it was just a handful of us against the world; seemingly the only ones crazy enough to think that this was a good idea. Like any startup, PuppTech has a constant roller coaster of emotions with the lowest of lows followed by the highest of highs, often all in one day.

Suffice it to say, with my initial lack of experience and knowledge in all things related to business and technology, this idea would have never made it off the ground and become what it is today without the support and dedication of the incredible group of people I get to work with every day, many of whom have spent several years working for PuppTech simply for stock and the belief that it might someday be worth something. Four years ago, PuppTech was just me, my father, my dog and a crazy idea. Since then we’ve grown to 16 employee-shareholders and more than a dozen other investors, advisors, and mentors who have invested in PuppTech either directly or through their tireless enthusiasm for and dedication to our vision. I am truly grateful and humbled everyday to be working with such smart, talented people and impressed with the energy, creativity and expertise they each bring to everything they do.

But, while we’ve come a long way, we’re really just getting started. In the next few months, we’re finally going to get our product and software into the hands of our hundreds of devoted crowdfunding backers who are eagerly awaiting them.  Our engineers have ambitious plans for new software features and functionality that we’ll continue working on so that our product is constantly evolving and getting better at keeping every individual dog safe. Our marketing and sales teams are already planning new markets that we can target where we know there are dog owners that would benefit from our K9 technology. With all of these plans in place, and with the continued commitment and growth of our amazing team, we’re well positioned for continued growth as we look towards being able to say that our environment monitoring solution helps thousands of dog owners better care for their dogs when they can’t be with them.


Funding for PuppTech

March 6, 2019

For immediate release:


PuppTech, Inc. closes a $200K bridge investment from owner of globally recognized dog training business.

Denver, CO, March 6, 2019 – PuppTech, Inc. has received a $200,000 bridge investment from Nick White, founder/owner of Off Leash K9 Training. Off Leash K9 Training, which announced a partnership with PuppTech, is the largest operator of dog training facilities in the US, with 138 outlets throughout the country.  White, a former Marine and Secret Service, has trained dogs for high-profile politicians and celebrities and he also helps everyday dogs and their owners. White initiated the Warrior Buddies program, pairing shelter dogs with veterans.

Mr. White became interested in PuppTech’s PuppComm because of the value he saw in keeping dogs safe in the vehicle when you can’t be with them.  “I decided to invest in PuppTech because it solves a problem that we see in an on-going basis — the unnecessary catastrophe of dogs being left in hot vehicles due to negligence or faulty equipment.  I know this will help create a better system to ensure the safety for all dogs, not just those we train.” “PuppTech is helping revolutionize the well-being of our best friends!”, he added.

PuppTech CEO William Loopesko is thrilled to have Off Leash K9 Training partnering with PuppTech. “This new partnership will allow us to significantly accelerate our growth by tapping into their large network of customers, working dog pros, athletes, and other celebrities that have used their services. We’re very grateful to everyone that has helped us get here and we’re excited to see what comes next.”

The PuppComm, a K9 environment monitoring device and app, is the first of many solutions using technology to care for dogs that PuppTech is developing.  “With this investment we can start to focus on our next products”, says Loopesko.



About Nick White and Off Leash K9 Training

Nick White is a former Marine and Secret Service and is considered an expert in the off-leash dog training field.  He founded Off Leash K9 Training to bring his expertise to those who want to have a great experience with their dogs. Off Leash K9 Training has 135 locations throughout the US and over 400 trainers. White has published a book entitled “Raising the Perfect Dog: Secrets of Law Enforcement K9 Trainers.” For more information on Nick White and Off Leash K9 Training, LLC visit


About PuppTech, Inc.

PuppTech, a Denver-based company is the creator of the PuppComm. The PuppComm is an environment monitoring solution that lets dog owners track temperature, humidity, and sound wherever they go so they always know their dog is safe. The device sends instant alerts to the owner’s smartphone when their dog’s safety is at risk. For dog owners who want to take their dog in a vehicle, every PuppComm comes with a window sticker that displays a unique code, allowing passersby to access real-time information on the safety of the dog, so that anyone who wants to check on the dog can do so without smashing the windows or calling the police. Learn more at 




Meet the Team

The PuppTech team is made up of dog-loving individuals who spend every day thinking of ways to make the product better and truly believe in the PuppTech mission. Is the cellular service strong enough? If not, find a way to make it stronger. Is the accompanying dog monitor app easy enough to use so that dog owners want to pull it up every time the dog is in the vehicle? If not, make it easier and more accessible.

We each came to PuppTech via different paths but we all agree that using technology to care for our dogs is an important step in keeping dogs safe when we can’t be with them.  This is the first in series of posts that will introduce you to our team and help you understand why we are all so passionate about PuppTech.


What brought me to PuppTech
by Wendy King, CMO


Ruby loves the PuppComm

It all started about 3 years ago when William came to see me at the Denver Metro Small Business Development Center (SBDC) where I am a Business Consultant, to talk about his new product the PuppComm. As soon as he told me about it I said “where were you two weeks ago!?”

You see about two weeks prior to that meeting I had taken my dog Ruby with me to the beauty salon.  I knew she couldn’t come in but I also knew she would be fine waiting for me in my vehicle with windows down.  Ruby loved, loved to go with me wherever I went especially if it was in the car.  She would stick her head out the window, like most dogs do, and sniff the wind.  It was a beautiful spring day in the upper 60s /lower 70s and sunny with a slight wind.  If I tried to leave and not take her she would look at me with those big expressive eyes that went to directly to my heart.

I was in the middle of my hair appointment when  a woman came into the salon and said with an angry voice that someone left a dog in the car and the dog is in distress!  I immediately jumped up and ran outside; wet, half-cut hair and all. The car was parked directly in front of the salon and in the shade so I could see her at all times.   Ruby was perfectly fine and all happy to see me.  You see what the woman didn’t know is that Ruby was a very expressive dog who liked to “talk” to anyone who walked by. She also thought it was her duty to keep all strangers away from her car so when the woman went to check on her near the car, her bark became more urgent.  Ruby was doing her job! The woman also did not know that right after my hair appointment we would be going for a long walk on one of the beautiful trails nearby and one that Ruby loved.

I told William that if I had the PuppComm this confrontation could have been avoided.  I would know that Ruby was fine and the woman would have seen that I was in fact caring for Ruby through technology.  I also told him that as soon as the PuppComm was available I would be one of the first to purchase it. And I did!

While the product was being developed and the company being formed, I stayed in contact with William to follow his progress and offer business advice as needed.  About 6 months ago William reached out to me to see if I would be interested in becoming the Chief Marketing Officer of PuppTech.  He knew I had the experience and knowledge but more importantly he knew I understood the capabilities of the vehicle temperature monitor and that I was a big supporter.

I know some people may not agree with me about leaving my dog in the vehicle, but for me it’s a choice to take my dog with me where she will get to go for a ride and see different things and smell different smells or leave her at home alone. Although I definitely would not have taken Ruby with me if it had been hot or even too cold, I chose to give her more experiences that make her life interesting and thrilling while I had her for the short time our dogs are with us.

I’m very sad to say that Ruby is no longer with me. I miss her all the time but I know she was loved by many and she had a wonderful life, full of great experiences and great road trips.




Woo Hoo! Top 50 Colorado Startups to Watch in 2019

We are beyond thrilled to be named to the prestigious Built In Colorado’s Top 50 Startups to Watch in 2019!

Built In Colorado’s 50 Startups to Watch is a hand-curated report featuring 50 digital tech companies poised for greatness in 2019 and beyond. The companies on this list are building disruptive products and driving value within their industries, which include e-commerce, software, IoT, web or mobile, digital agencies and more. Companies eligible for this report have been running for five years or less, and as a group represent a diverse range in terms of funding status, job creation and stage of growth.

Built In is a platform that connects people to their local tech community, whether they’re looking to read tech news, find their professional purpose or network with each other at cool events. We’re a community — united by our passion for tech.

“After 3+ years of hard and, admittedly, sometimes challenging work, it’s wonderful to be recognized as innovators in this community”, says William Loopesko, CEO. “We are honored to be  mentioned along with these other great tech companies who are also making  waves in their industries.

Read the entire article.





What is CES and why does it matter?

CES is the Consumer Electronics Show organized by the

Consumer Technology Association.

Held every year in January in Las Vegas, it typically showcases new products and technologies in the Consumer Electronics industry and it is arguably the biggest show in technology.



Why is CES important to PuppTech?

Well, there are several reasons why we feel it is important for us.

*Note*  This list is not exhaustive and these are not in any particular order as they are all important.

  1. Many technology reporters, industry analysts, futurists and industry consultants regularly comb the show, looking for something new. They are looking for new ideas that solve a problem – for the consumer and for business. (PuppTech definitely solves a problem for the pet owner.)
  2. Future product development – It’s important for PuppTech to see what’s new in technology. If we have an idea of what’s coming in technology, if it will benefit our product line, we can learn how to integrate new technologies into our product line where it makes sense to do so.
  3. Networking – Over 180,000 attendees are scheduled to attend this show. There is a lot of value to be gained with so many peers, colleagues, suppliers and competitors to meet and talk with about theirs and our products.
  4. And finally…As part of the Arrow Electronics Certification Program we are featured as a new up and coming product and will be exhibiting as part of their booth. CES is an important stage for smaller companies who don’t have the means or star power to get much attention at at their own events.

CES is one of the best places to see what’s coming to the consumer and what companies are dreaming up. It is THE place to debut what’s new in technology.


You can follow our first CES experience on Facebook, Instagram and Twitter.  Or follow #pupptechCES

What a GREAT year!

Happy New Year!  We had quite a year around here at PuppTech. PuppTech team After much time, effort, blood, sweat, tears  and stress we had a very successful Indiegogo launch of the PuppComm where we were able to gain over 200 backers!

We’ve also received quite a few awards along the way. Even as recently as this last December 19th,  when we were honored to receive a Flash Funding Award from Indiegogo and Arrow Electronics. We are one of only five companies worldwide and only one of two US based companies to receive this prestigious award. You can read more about this award here.

Wait there’s more!  As part of the Arrow Electronics Certification Program we were selected to be featured in one of their program videos.  William Loopesko our Founder and CEO was interviewed in the video.

And even more…PuppTech was invited to participate in the Arrow Electronics booth at the Consumers Electronics Show (CES) in Las Vegas. We will be demonstrating the PuppComm on January 9th and talking to all the “techie” folks about our dog care technology

We have added quite a few subscribers  to our email list (over 4,300) and it’s still growing. We send a monthly Newsletter and  also have started the Midweek Kibble, a short weekly email with tips and tricks and stories about how to care for your dog.  If you are not receiving these emails but would like to, just send an email to and we’ll get you signed up immediately so you don’t miss another issue! 

We also have added to our teams, and have expanded our social media presence. Like our email list our social media followers is growing as well.  Please follow us on Facebook, and Instagram.  If you are on Twitter, we occasionally post there as well. 

We would like to sincerely thank our supporters and backers and all of our team who have helped make this a great year for PuppTech.  We’re looking forward to continued growth. But our next step is to get the PuppComm into the hands of our backers in mid-April.  We’re still on track to make that delivery and we’re looking forward to making the PuppComm available to dog handlers, working dog owners, dog show folks and all dog lovers who like to travel with their dogs!


Go Exploring with Your Dog!

Here at PuppTech we’re all about taking your dog with you…especially when you’re visiting interesting and beautiful places.  If it’s interesting to you, think about how interesting it is to your dog.  All those new smells to smell! All those new adventures to take!

Since Colorado is filled with beautiful places to explore, we thought we would start you off with some of the scenic places we have right here in our backyard.  We’ve created a series of places to visit with your dog that aren’t too far from Denver. Starting with the iconic Red Rocks where there are beautiful trails to hike and one of the best places to enjoy a concert in the world! So if you are planning a visit to Denver, bring your dog.  We’re pretty dog friendly around here.

If you do visit any of these places or if you have already visited them, please comment on your experience. We would love to hear from you.

So go take a hike…with your dog!






Have you ever wondered why your dog does what he does in your vehicle?

If you’re like many dog owners, you like to take your furry best friend with you many places or even everywhere.  That most likely means you will be taking them with you in your vehicle.  And you’ve probably noticed some interesting things they do while they’re there. Let’s take a look at some of the mysteries and why your dog acts the way they do.


Let’s start off with an easy one. Even if you are with your dog in the car with the windows down, they will often be panting. This generally means that they’re hot. While people will sweat and let the heat dissipate via evaporating sweat, dogs only have little sweat glands in their paws.

Dogs have three primary ways of cooling off. First is by panting, where they circulate air as a means of getting rid of the heat. Second, dogs can drink cool water or take a dip in a nearby body of water. Finally, as we said earlier, the only sweat glands they have is in their paws so they do sweat just a little via their paw pads. It’s just that painting is their primary means of cooling down.

Head Out the Window

There’s probably not just one reason why dogs stick their head out the window; studies conflict on why dogs enjoy doing this, and it’s most likely a combination of them.

  • It cools them down – Dogs may not have sweat glands all over, but they can certainly enjoy the breeze. While they don’t get to experience the joy of sweat evaporating from their bodies, the moving air is causing heat to blow off of them and lets the heat they pant out move away from their space.
  • It overwhelms them with scents – Dogs love to take in scents, and it’s one of their primary means of information gathering. A dog going for a ride is like us stepping through the front entrance of Disneyland or stepping out onto the beach after taking a long trip. It’s an overwhelming amount of changing information, and dogs probably just enjoy letting it wash over them. And oh the smells they smell!

Run Around the Cab

In general, we think it’s a good idea to have your dog restrained in some way, however accidents will happen, and you don’t want your dog flying through the cab like a missile should you have a  collision.

We know that people often do leave their dogs to move about the cab freely. So why is a dog so interested in being seemingly everywhere at once? Part of it is that they want to be near you, so they hop up in the front seat. If they head to the back and look out the window, it gives them a view that they’d never be able to get otherwise: things moving backward at 40 miles per hour! Moving in any direction so quickly is exciting for dogs. They try to take in as much of the strange experience as possible then express their excitement by running around the interior of the vehicle.

One last note. If the only time that you put your dog in the vehicle is to take them to the vet, that running around in the car might be a sign of fear. Your dog could be upset because they associate “being in a car” with “I might be getting a shot and I don’t want my teeth cleaned.” So be sure to take them with you on fun trips, such as to the dog park! Or on a hike.


Chew Things Up 

Yikes that’s your car’s upholstery! So why might a dog chew on your upholstery when you’ve left them in the car alone? (Of course, you only left them alone with the PuppComm!)

The first answer is boredom. When a dog is left alone in a vehicle, they don’t have anything to do. They can’t distract themselves with a smartphone or the radio, so they simply need something to occupy their time. Hey, chewing up the upholstery is something to do!

The second answer is separation anxiety or stress. Even if your dog has gotten used to being alone at home, putting them in a vehicle changes things up considerably. Since there are so many windows, they can actually watch you walk away. Yes, you know that you’ll only be away for 15 minutes, and you’re making sure they’re safe with a dog monitor. But to them, it might be “is this it? is this when they don’t come back? they’re still walking away and I can’t get out this window and they’re gone forever chew chew chew chew chew!”

If your dog is chewer, make sure they have something that they want to chew. A favorite toy or bone will go a long way toward protecting your car’s interior.


Put Their Nose On the Window

You can always find a dog owner by looking at the glass, can’t you? Most dogs figure out glass pretty quickly, and once they know it’s there then they have no problems. But even though they know the glass is there, they’re still just so excited about the trip you’re taking that they want to get out! It might also be a subtle way of telling you that they want the window down. Or the glass is simply in the way of the great smells we talked about earlier!


Relax or just Chill

Some dogs are perfectly happy to just relax in the vehicle. They’re not running around, barking, or sticking their head out the window. They’ll either just sit there quietly or even lay down and take a nap.

You might wonder why they’d be so bored, but then again it’s important to remember that certain dogs just have personalities that don’t make them over-excitable in the car. Maybe their brains just don’t respond to the overwhelming stimulation that a car ride provides. Who knows, maybe they get motion sick if they stare out the side windows and would rather just lie down. Nothing wrong with that!

Take Your Pup with You!

No matter what your dog does in your vehicle, we’re glad that you decided to spend more time with them and take them with you. While traveling with a dog can cause some problems, we’re proud to say that the PuppComm dog all environment temperature monitor can solve one of the big ones: how to take care of your dog when you have to leave them in the car for a short time. Check out the PuppComm here!